Restaurant Marketing Strategies

How to Get Your Restaurant Noticed

noreply@blogger.com (Jose L Riesco) — Wed, 19 Oct 2011 16:00:06 PDT

NOTE: This is a collaboration blog created by Brandon Serna, on behalf of FASTSIGNS. I am not associated with Brandon or FastSigns but I think that this blog contains useful information so I wanted...

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Why Most Restaurant Websites Are So Bad?

noreply@blogger.com (Jose L Riesco) — Fri, 12 Aug 2011 11:19:59 PDT

I've just read a great article in Slate (http://www.slate.com/id/2301228/pagenum/all/#p2) that talks about how bad (in general) restaurant websites are. Basically, there are two kings of restaurant...

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Simplify Your Restaurant Business

noreply@blogger.com (Jose L Riesco) — Wed, 13 Jul 2011 15:12:38 PDT

The older I grow, the more I like simple things. Simple doesn't mean dumb or easy, or idiotic. Simple means stripping down the superfluous, the unnecessary, the complicated, the redundant to focus...

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The Power of Restaurant Customers

noreply@blogger.com (Jose L Riesco) — Mon, 20 Jun 2011 11:44:30 PDT

I’ve just read an interesting article in BusinessWeek about the Yelp Elite reviewers and their power to make or break a restaurant. It is kind of scary to think that these people, mysteriously...

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Sitting is killing you

noreply@blogger.com (Jose L Riesco) — Mon, 09 May 2011 17:44:54 PDT

As we enter the second decade of the 21st century, there is one thing nearly all modern Americans have in common: we sit all the time. Though our great shift towards computer-based work has done...

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Why You Shouldn't Use Groupon

noreply@blogger.com (Jose L Riesco) — Thu, 14 Apr 2011 10:50:56 PDT

I often get this question from restaurant owners and managers about Groupon. Should I use Groupon to attract hundreds of people to my place? My answer is simple. No, you shouldn't. And the reason...

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The Super Clients

noreply@blogger.com (Jose L Riesco) — Tue, 15 Mar 2011 11:04:15 PDT

Every small business has these special customers, you know who I mean, the regulars who come often to your place and spend nice money. They love your restaurant and are happy to enjoy a good meal at...

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The impossible customers

noreply@blogger.com (Jose L Riesco) — Thu, 03 Mar 2011 15:43:36 PST

You all know who they are. Angry people who are looking for an excuse to blame everybody around for their unhappiness. I met a few of these when I was managing my own restaurant. Actually, we had...

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Playing safe or the dead of originality

noreply@blogger.com (Jose L Riesco) — Tue, 22 Feb 2011 16:36:20 PST

I was listening on the radio today how most of Hollywood new movies are sequels. 27 of them for 2011! Marketers and corporate suits are killing any original or non-mass market directed...

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Sliced bread and other marketing delights

noreply@blogger.com (Jose L Riesco) — Wed, 16 Feb 2011 14:02:33 PST

This is an interesting video from Seth Godin. If you don't know Seth, you should. He is a marketing genius with tremendous creativity. Worth a few minutes of your time to get inspired.

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When Your Clients Are Not Your Number One Priority...

noreply@blogger.com (Jose L Riesco) — Wed, 20 Oct 2010 15:53:04 PDT

If you have been reading the news lately, you are probably familiar with the AT&T mistreatment of one of its customers. If not, you can read the article here:...

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Social Media

noreply@blogger.com (Jose L Riesco) — Fri, 21 May 2010 09:50:07 PDT

A friend sent me this video today and I want to share it with you. If you are still questioning if you should use Social Media to market and/or promote your restaurant, I'm sure that this video will...

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The Trouble with Yelp

noreply@blogger.com (Jose L Riesco) — Tue, 06 Apr 2010 17:29:39 PDT

The food service industry as a whole has had decidedly mixed feelings about Yelp, the San Francisco-based internet company that provides user-generated reviews about a variety of businesses,...

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Restaurant Marketing: Do you trust your employees? Do they trust you?

noreply@blogger.com (Jose L Riesco) — Fri, 05 Nov 2010 14:58:06 PDT

Trust is one of these difficult concepts that takes forever to build and just a second to destroy. So what's trust? In simple words, trust is confidence. The opposite of trust is, therefore,...

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Think of Different Ways to Promote Your Restaurant

noreply@blogger.com (Jose L Riesco) — Mon, 15 Feb 2010 09:26:25 PST

There are so many different ways to promote your restaurant, what are you waiting for? Engaging in a public relations campaign, an advertising campaign or a direct marketing campaign can all be fun...

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Your Restaurant Struggles Are Not Unique!

noreply@blogger.com (Jose L Riesco) — Fri, 05 Feb 2010 17:17:30 PST

Dear restaurateur, Do you sometimes feel like you have unique problems running your restaurant? Do you see other restaurants fuller than yours and you are wondering what are you doing wrong or what...

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Ways To Increase Restaurant Sales In a Down Economy

noreply@blogger.com (Jose L Riesco) — Sat, 09 Jan 2010 13:13:42 PST

Just a quick note to announce that WeeklyInterview has posted an interview with me that they made a few days ago. The title of the Interview is "Ways To Increase Restaurant Sales In a Down...

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New Year's Restaurant Marketing Resolutions

noreply@blogger.com (Jose L Riesco) — Tue, 05 Jan 2010 21:13:43 PST

First of all, Happy 2010 to all of you. As the new year starts, many of you are making resolutions. Perhaps your restaurant is not very full, business is slow and you could do with many more...

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The Gift of Restaurant Feedback

noreply@blogger.com (Jose L Riesco) — Mon, 07 Dec 2009 16:07:25 PST

Getting feedback about your restaurant is, perhaps, one of the best ways to improve your business. After all, the people bringing you the money are telling you what they like and what they don't...

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80/20 vs. 4: Restaurant Marketing By The Numbers

noreply@blogger.com (Jose L Riesco) — Thu, 19 Nov 2009 17:09:22 PST

By Greg McGuire The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail. The principle itself is pretty simple: 20% of...

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Restaurant Email Marketing or Restaurant Social Media?

noreply@blogger.com (Jose L Riesco) — Mon, 16 Nov 2009 12:17:42 PST

Last week I've posted a blog in FohBoh titled Restaurant Email Marketing and to be honest, I was surprised about how many heated comments it got. You can read it...

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The Best Restaurant Marketing In the World

noreply@blogger.com (Jose L Riesco) — Fri, 16 Oct 2009 17:03:03 PDT

Restaurant owners and managers often spend quite a lot of money in marketing, trying to bring new customers to their restaurant with mixed results. However, that obsession with bringing new...

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People Are Searching Online to Find Restaurants

noreply@blogger.com (Jose L Riesco) — Fri, 02 Oct 2009 16:23:29 PDT

How important is your restaurant's web presence? According to the Pew Internet & American Life Project, in 2008 over 72.5% of the U.S. population was online (that’s OVER 220 MILLION Americans),...

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Simplify Your Life: Optimize Your Restaurant Operations (1st part)

noreply@blogger.com (Jose L Riesco) — Mon, 28 Sep 2009 16:54:10 PDT

This is the second blog of the Simplify Your Life series. The main concept behind these series is to give you some ideas to help you simplify your workload (and your life!) AND in the process,...

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Simplify Your Life: Reduce Your Restaurant Menu Items

noreply@blogger.com (Jose L Riesco) — Mon, 28 Sep 2009 16:53:42 PDT

In these times of economic uncertainty, it is easy to get lost in trying to do many things all at once. A good example is restaurateurs trying to manage their inventories, their staff, their...

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